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The Athena Program
Home
About
  • The Athena Program
  • Athena
  • The Team
Services
  • Program Options
contact
  • Contact Us
More
  • Home
  • About
    • The Athena Program
    • Athena
    • The Team
  • Services
    • Program Options
  • contact
    • Contact Us
  • Home
  • About
    • The Athena Program
    • Athena
    • The Team
  • Services
    • Program Options
  • contact
    • Contact Us

A program designed to do good while you're doing well!

A program designed to do good while you're doing well!A program designed to do good while you're doing well!A program designed to do good while you're doing well!A program designed to do good while you're doing well!

A holistic approach to improving club experience, retention & reputation, while keeping girls in the game!

Learn More
Contact Us

A program designed to do good while you're doing well!

A program designed to do good while you're doing well!A program designed to do good while you're doing well!A program designed to do good while you're doing well!A program designed to do good while you're doing well!

A holistic approach to improving club experience, retention & reputation, while keeping girls in the game!

Learn More
Contact Us

The Athena Program

Empowering Girls in Youth Sports- AND Helping Clubs Grow!

We know that sports participation provides many benefits to youth that they can take with them, from childhood through adulthood. But research shows that 70% of youth athletes drop out of sports by age 13 due to burnout and pressure (National Alliance for Youth Sports.) Even more concerning is that by age 14, the dropout rate for girls is twice that of boys! (The Aspen Institute) 


The Athena Program is centered around a "rising tide lifts all boats" philosophy. By supporting the players, coaches and parents to help keep girls in the game, clubs will also benefit in distinction, retention and reputation, which will yield growth.


The Athena Program helps create a supportive and fulfilling environment to keep girls in the game, while addressing the three primary challenges that cause girls to quit sports: 

  1. Stress/Burnout
  2. Pressure
  3. Access 


Our program helps players set personal goals and recognize achievements beyond the sport, fostering a sense of purpose, accomplishment and joy. 


The Athena Program takes a holistic approach with clubs, coaches, players and parents to address critical issues of pressure, burnout, and stress with education, dialogue, practice and resources.  And, a portion of proceeds from The Athena Program go towards underfunded individuals and teams, to address the access issue, which is largely socioeconomic. 


The program benefits clubs by helping engage players, parents, and coaches, to improve both player and coach experience, which increases club success, retention, and reputation. This also creates a unique distinction and value proposition for clubs to offer their players (and parents) in an increasingly competitive marketplace.

WHY The Athena Program?

Players

Players

Players

 The Athena Program focuses on improving the overall player experience, addressing the common challenges that cause girls to quit sports. By creating a supportive and fulfilling environment, players are more likely to remain committed to their sport and your club.


Research shows that 70% of youth athletes drop out of sports by age 13, prim

 The Athena Program focuses on improving the overall player experience, addressing the common challenges that cause girls to quit sports. By creating a supportive and fulfilling environment, players are more likely to remain committed to their sport and your club.


Research shows that 70% of youth athletes drop out of sports by age 13, primarily due to burnout and pressure (National Alliance for Youth Sports).


Goal Setting and Success Identification: By helping players set personal goals and recognize achievements beyond the sport, the program fosters a sense of accomplishment and joy, which is essential for long-term engagement.

Parents

Players

Players

 

Healthy Dialogue and Expectations: The program educates parents on fostering healthy communication and realistic expectations, reducing unnecessary pressure on players (and coaches) and creating a more positive sports experience. 


Surveys show that 60% of youth athletes feel pressure from parents to perform well (American Psychological As

 

Healthy Dialogue and Expectations: The program educates parents on fostering healthy communication and realistic expectations, reducing unnecessary pressure on players (and coaches) and creating a more positive sports experience. 


Surveys show that 60% of youth athletes feel pressure from parents to perform well (American Psychological Association).


Community Building: Involving parents in the process builds a stronger sense of community within the club, leading to higher satisfaction, loyalty, retention and reputation.

Coaches

Players

Coaches

 

Effective Coaching Strategies: The program provides training for coaches to navigate the complexities of working with young athletes and their parents, ensuring they can effectively support and motivate their players, while managing their parents. 



Studies indicate that positive coaching can increase athlete retention by up to 30% (Positi

 

Effective Coaching Strategies: The program provides training for coaches to navigate the complexities of working with young athletes and their parents, ensuring they can effectively support and motivate their players, while managing their parents. 



Studies indicate that positive coaching can increase athlete retention by up to 30% (Positive Coaching Alliance).


Leadership Growth: Investing in coach development enhances their leadership skills, making them better mentors and role models, which translates into a more cohesive and successful team environment. 


This program enhances the value proposition of a coach joining your club versus another, which will help with both coach recruitment and retention.

Benefits of The Athena Program

Enhanced Player Experience

Enhanced Player Experience

Enhanced Player Experience

The Athena program helps players set goals and define success both within and beyond sport, to build their confidence, resilience, joy, and fulfillment. With support for coaches and parents, the program helps players have more productive and positive conversations surrounding play, challenges, opportunities, and lessons. 


Improved Coach Development

Enhanced Player Experience

Enhanced Player Experience

 Positive coaching can increase athlete retention by up to 30% (Positive Coaching Alliance). We provide training for your coaches to effectively support and motivate players, enhancing their leadership skills and creating a more cohesive team environment. 

Parental Engagement

Enhanced Player Experience

Increased Player & Coach Retention

 Surveys show that 60% of youth athletes feel pressure from parents to perform well (American Psychological Association). Our program educates parents on fostering healthy communication and realistic expectations, reducing unnecessary pressure and building a stronger community within your club. 

Increased Player & Coach Retention

Increased Player & Coach Retention

Increased Player & Coach Retention

 

Athletes are more likely to stay involved in sports when they have supportive and encouraging coaches. The Positive Coaching Alliance reports that positive coaching can increase athlete retention by up to 30%. 

Boosted Enrollment

Increased Player & Coach Retention

Enhanced Club Reputation

  The National Youth Sports Strategy, reports that clubs with comprehensive programs that focus on overall athlete development often see a 15-20% increase in enrollment. 

Enhanced Club Reputation

Increased Player & Coach Retention

Enhanced Club Reputation

 Improved coach development and positive parental engagement lead to better performance and satisfaction, attracting more players and enhancing your club's credibility, which can increase enrollment 15-20% according to The National Youth Sports Strategy. 

Contact Us

Interested in learning more? Let's chat!

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Investing in the Athena Program is a strategic move that will yield significant returns for your club. By enhancing player retention, improving coach development, engaging parents, and distinguishing your club from the competition, the program fosters an environment where athletes can thrive both on and off the field. This holistic approach not only ensures the success of individual players but also elevates the entire club’s reputation and standing in the competitive world of youth sports. 

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