About Us

 As a former executive of a billion-dollar media company and a founder and owner of an executive advisory and leadership development company, Stacey has seen the effects that positive and negative youth sports experiences can have on adults in a professional setting. 

After years of navigating the youth and club sports landscape with her two daughters, Stacey adapted her purpose-driven coaching model into the youth sports setting to support their development and experience. This served as the catalyst for the development of The Athena Program.

As a team leader who successfully managed multiple sports radio stations and partnerships with the Golden State Warriors, San Francisco 49ers and Sacramento Kings, Stacey possesses the strategic vision and leadership skills that are crucial for developing impactful partnership models and programs. Stacey is also a keynote speaker and facilitator on various topics surrounding leadership, culture, women in business, and beyond. 

With her personal experience as a youth player, coach, and parent, Stacey has a well-rounded perspective on the challenges and opportunities within youth sports- and how it can translate to life beyond it, especially in the professional setting. 

Stacey's expertise in business ownership and operations, as well as communication, leadership, marketing and team dynamics ensure that the program effectively addresses the growing challenges that girls face in youth sports, while also supporting the sustainable growth of club programs through retention and reputation.

Kelsey is the Mental Performance Director and partner at The Athena Program. She also is a private practice mental performance coach and the owner of KGC LLC, all of which helps athletes develop the mindset needed to compete at their highest level—consistently and confidently. She works with athletes, coaches, and teams through 1:1 coaching, team workshops, and leadership development, providing practical strategies that enhance performance under pressure.

With a Master’s Degree in Sport & Human Performance and personal experience as a collegiate volleyball player, Kelsey understands the mental demands of competition firsthand. She works with a wide range of sports, including Basketball, Baseball, Cross Country, Field Hockey, Football, Golf, Gymnastics, Lacrosse, Swim & Dive, Soccer, Track & Field, Volleyball, Wrestling, and more.

Kelsey’s customized approach helps athletes sharpen their focus, manage pressure, and stay locked into the present moment. She helps athletes learn to recognize mental traps, develop resilience, and recover from adversity with confidence.

While many factors contribute to an athlete’s success, Kelsey believes that the defining difference between a good and a great competitor is their dedication to the mental game. Those who invest in their mindset gain the edge needed to perform at an elite level—both in competition and in life.